A news release or press release is a written or recorded communication that seeks to draw media attention to a specific event or product launch.  It is directed at members of the news media for the purpose of announcing something claimed as having news value and for letting the public know of company developments. It may be mailed, faxed downloaded or fed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Releases are sometimes sent for the purpose of announcing news conferences. (see also pr FAQ's &  press kits)

For an item/story to be considered newsworthy it has to be different, new or unique. Otherwise it is not news.  The most common mistake is thinking of your press release as an ad and not news. We understand that your primary goal is to sell a product or service or bring attention to your organization, but you must provide news or valuable information or your release will be ignored by the press. We can help you to ascertain or develop newsworthy ideas.

Unforgettable Press Releases
A successful press release is attention grabbing and unforgettable. Editors must be won over and believe that your news, products or services will benefit their readers and is something they will want to hear. 

Powerful Press Releases:

       Arouse curiosity.

       Captures and holds the attention of the reader.

       Create an emotional appeal.

       They have a definite call to action.

       They provide answers to a question or solutions to a problem.

       Readers will want to be a part of or get in on what you have.

Our Press Releases Are Search Engine Optimized

We encourage our clients to upload their releases to their own websites.  We help match visitors and browsers to your site by offering what they are interested in finding.  The content is rich with strategically placed keywords for maximum attraction.  We focus on presentation and structure, without making it too obvious and boring.  Search engines are fully able to index and extract your pages by spidering your website.   This also helps to significantly improve your website’s ranking.

There Are No Hidden Charges:
There is no charge for membership, research, quick turn around or additions such as images or uploads.  You may include up to two images or photos with your press release.