A press kit, also called a media kit is a pre-packaged set of promotional materials creatively organized for a business or individual. It is distributed to potential clients, analysts, investors and members of the media for promotional use and to provide vital information about a company’s composition, recent news, and prospects for growth. An Electronic Press Kit (or "EPK") is the press kit equivalent in electronic form. In business, electronic press kits are more commonly referred to as online or electronic media kits. They are used to promote artists and businesses via mass media. Press Kits and Electronic Press Kits are often distributed to announce a release or for a news conference. Even if you are an entertainer, author, startup company or a sole proprietorship, your business is never too small to have a press kit. This handy kit contains everything a reporter needs to write an excellent, traffic driving story about you and your company.
Press kits may be used for
- Product launches
- New company launch
- Mergers and acquisitions
- News conferences
- Large events / Industry trade shows,
They Include:
- Executive Summaries and Company Profile
- Fact Sheet listing specific features, statistics, or benefits
- White Papers
- Past Press Coverage
- Photos or other images (high resolution) of key executives, logos, products, etc.
- A press release detailing the current news the media kit is sent in reference to
- Media contact information (usually of a public relations department or spokesperson)
