Two major components of an effective small business pr campaign are marketing and public relations. 

Marketing is the paid advertising strategy used by the business to make a name in general public and promote its products and services. The core principle is to understand your customers' needs and develop a plan that surrounds those needs.  Therefore it is essential to clearly define and establish your marketing strategy.

 

Public Relations is the strategy used to promote your business strategically to gain/earn exposure by enticing various media outlets.  The core principle is to understand and build media relations with editors and media personnel with an interest in your business or industry.  Therefore it is also essential to clearly define and establish your PR strategy. (see press releases)

 

Our team of experts are here to help you determine and develop the right PR and Marketing strategies for your business. 

 

Food For Thought:- There Are Three Types of Marketing

Undifferentiated Marketing:  This type of marketing makes no differentiations and assumes everyone is the same. Your product or service is aimed everyone. The

Advantages:

v      It is easy to plan

v      It eliminates no one

v      It’s coverage may span national or international waters

Disadvantages:

v      It can be costly and wasteful

v      It ignores segmentation

v      It can lead to disappointing sales and a low ROI

Differentiated Marketing:  This type of marketing targets specific segments within the market. With differentiated marketing the promotional methods used and image portrayed varies with each segment of the market though the product/service remains the same. 

Advantages:

v      A greater sampling can be created by which to gage the success of each method

v      Markets become easily identifiable

v      It is more controlled

v      Usually more productive for long term projects

Disadvantages:

v      It can be costly

v      It’s market segmentation can easily by-pass some customers

Concentrated Marketing: With this type of marketing your product/service is targeted at just one small market.

Advantages:

v      It’s less costly

v      Small businesses can concentrate their marketing

v      A specific mix can be developed

Disadvantages:

v      It may cause business expansion problems in the future

v      It ignores other areas of the market