The protection of visual identity is also one of the most important issues when it comes to developing concepts in which a company's corporate identity is developed and used.

In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These include letterheads, brochure (electronic or print) business cards, etc.  These guidelines govern how the identity is applied and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

Corporate identity is often viewed as being composed of three parts:

* Corporate design (logos, uniforms, etc.)

* Corporate communication (commercials, public relations, information, etc.)

* Corporate behavior (internal values, norms, etc.)

Corporate identity has become a universal technique for promoting companies and improving corporate culture.